a MODEL FOR EVERY PLAYER
“GUITARS BUILD BY GUITARISTS“
As a guitar player I have always had dreams about instruments and sounds that far outperformed my financial abilities, so I started building them myself. I aim to make quality guitars for real musicians at affordable price levels. To me it is always about feel and function first. How can a guitarist use it while performing, how does it feel. How could this guitar inspire someone else in making great music.
We have come a long way since then. We have a small team of dedicated builders. Every guitar is built by one team member. We operate as a passionate workshop, not as a factory.
I play and test every guitar before it leaves our workshop to make sure that it feels good and it is a guitar that we can be proud of.
ALBERT DEINUM
“CEO AND VERY IMPORTANT IN GENERAL”
“IT IS ALL ABOUT THE FEEL“
What makes our guitars special?
As guitarist we know that it all about feel. And that is the way it looks, the way it feels, the way it plays and how it sounds. It is about trusting your senses as a guitarist. If it feels good to you, it is good for you.
The way a guitar feels in your hands and how it plays, is the most important aspect. We work very hard to get the feel of the finish, especially the way the neck feels.
Fretwork and setup are also huge contributors to your playing comfort. Albert personally plays every guitar before it leaves our workshop to make sure that it feels good and it is a guitar that we can be proud of.